Many people love multimedia. Who doesn't like to be engaged with video and audio elementsalong with the text and visuals they see? Advertisements are never boring now with the technology of multimedia-they give life to advertisements; evolving it into something that 'talks and moves'. Multimedia marketing is the answer to convert customer leads into a sales.
When you make customers experience with your advertisment rich and satisfying, you are building a relationship with them. Plus, did you know that just by adding an audio element to your advertisement or website can increase your response rate by 300%! Wow, you got to admit that it's AWESOME POSSUM.
Recently, LG mobile phones creates integrated, multi-media marketing campaign for James Cameron's 'Avatar'. The marketing campaign appeals to forward-thinking technology enthusiasts. The marketing execution includes a TV spot that features the "Avatar" movie trailer footage being projected from LG eXpo, a smartphone handset that features a detachable mobile projector. To further support the campaign, LG developed an interactive micro site, www.lgexpo.com, which includes exclusive movie content, and is also launching an exclusive joint-sponsored Facebook page between FOX and MTV.
"AVATAR was created using a revolutionary technology with a new generation of special effects to tell this story. I was grateful to have the opportunity to work with a cast and crew that allowed me to take risks," said AVATAR Director James Cameron. "To be supported by a brand such as LG Mobile Phones, which continually strives to push technological boundaries, provided additional reinforcement for this endeavour."
Here's a funny video that introduces the LG eXpo, a Feature-rich Smartphone with a Mobile Projector with a tie-in with 'Avatar'. :)
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